Five reasons Politicians fail at Social media

Five reasons Politicians fail at Social media

~ From LinkedIn ~
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I'm based in India, the battleground of one of the last few decades' most divisive national elections, and the first one where Social media is arguably playing a big part. Political parties have hired specialist agencies and established large volunteer teams for a wide range of roles: to support their agendas, malign opponents with both propaganda and lies, and to act as trolls and converts as the day turns. While I try to be nonchalant about their shenanigans, it is near impossible to ignore their efforts from a marketer's perspective. And so far, I think most politicians, whether in India or other regions of the world, fail miserably on social media. Here's why:These reasons, and the examples I cite above, may be limited in their worldview, because, like you, there's only so much of Politics and heated debates I can take on various platforms before I watch the next cat video. I look forward to your thoughtful comments, and examples of social media successes you've seen emerging from Politics in your country. Photo: limaconsulting

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