Special Series: Journalists as Brands | Mediashift

Special Series: Journalists as Brands | Mediashift

~ From www.pbs.org ~
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It seems there is more talk than ever about “personal brand journalism.” As journalists, we’re told all the time to “brand ourselves” online and given endless opportunities to beef up our digital footprint with portfolios, social media accounts where our opinions are the star, and fancy websites complete with self-portraits.But in the pursuit of fair and balanced journalism, where we’re not to become part of the story, how much does our personal brand matter? Is it disingenuous to care about our brand, or will we simply fall behind without an emphasis on getting our names — and work — into the noise of the Internet?And the rise of news startups built around big names like Ezra Klein, Glenn Greenwald and Nate Silver only complicate the issue.In MediaShift’s series on personal brand journalism, we explore these questions and more.

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