Partnering and innovating on mobile

Partnering and innovating on mobile

~ From blog.wan-ifra.org ~
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“Here we are to talk about mobile and innovation, and let's face it, those are two things we don't do very well,” says John Paton (in photo at left), CEO of Digital First Media in the USA.Those two subjects are ones that publishers need to address urgently, he says. "You have to embrace mobile now. Mobile is not a platform, it's THE platform. If you want to figure out social, then you have to figure out mobile. If you want to figure out video, you have to figure out mobile.”And as he points out, news publishers tend to be bogged down by legacy issues that hinder their development speed and agility when it comes to emerging technologies and business models. That is why he says partnerships make sense."You have to focus on what you do best, and if you are not a mobile company you are not the best. Without partnering, I don't know how you can do mobile best," he says. “Your best mobile expert is not as good as a mobile company's expert. The demand for mobile is immense at the moment, but mobile app development talent is scarce. So partnering with an expert is the best route. And I don't mean outsourcing – I mean true partnerships.”

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