Here are 25 awkward questions (and one counter-question) that I wish media reporters/critics would routinely ask of editors and mainstream news organizations, each year. These might be uncomfortable, if truthfully and publicly answered, but even if you “no comment” your way out of that query, the questions might actually help spur newsroom leadership to focus on what really matters. In no particular order of importance, here is a starter kit of questions:1 What percentage of your digital audience is accessing your brand/journalism only on mobile phones? (Not to be confused with tablets — and don’t settle for a “We have so many millions of digital visitors each month” answer.) What was that number a year ago?2 Approximately how many journalists are there in your newsroom globally, from the top editor to the full-time-equivalent temp? Of those, how many are part of a dedicated mobile team? And, in that mobile team, how many are focused on phone products and not the tablet?3 Approximately how many developers (front-end and back-end) does your news organization have? Of those, how many are dedicated to mobile? Can you break down that developer number by phone vs. tablet?