William Wei, Business Insider "We’re going to be selling it at cost," Luckey recently told Stuff. "Whatever it costs us to make, that is what we’re going to sell it for."Luckey's rational for putting off profit in the short-term is fairly obvious. Now that the company is part of Facebook, it has all the financial backing it could ever ask for. "If we were running purely on our own and trying to make money just from hardware, we would need to make enough profit from each unit to pay for running the company for several years, until we launched the next one," said Luckey.